Executive · Operator · Strategist · Thought Leader
Mark J. Pulaski
Most organizations don't have a data problem. They have a decision problem — too many reports, not enough clarity, and no system connecting what they measure to what they do about it. I build the systems that close the gap between what the data says and what leadership does next.
Two decades spanning operations, finance, business intelligence, and asset management across a $400M+ senior living portfolio.

Connect
Lead with Courage. Execute with Excellence. Deliver Legendary.
The Path
The Operator's Path
Most analytics leaders have never run a building. I have — and that's where this starts. My path moved deliberately through four disciplines: operations first, then finance, then intelligence and asset management — the layer that ties it all together.
Operations
A decade in Executive Director roles, then Regional Vice President of Operations
Finance
Finance operations, integrations, and FP&A — learning the language of ownership
Intelligence
Business intelligence and asset management bridging the floor to the capital stack
Leadership
SVP of Business Intelligence & Asset Management and VP of Finance, Analytics & Intelligence
The Thesis
Senior living doesn't have a data problem. It has a decision problem.
Dashboards are everywhere. Clarity is rare. Most organizations are drowning in reports while the decisions those reports were meant to inform sit unmade.
What I Solve
I solve it on both sides of the table. For operators, I turn the analysis into a clear action plan — what to do this week, this quarter, this year. For capital partners, I translate the same numbers into the language equity, lenders, and ownership actually use to decide.
How It Lands
  • For operators — the numbers become a sequence to execute, not another dashboard to read
  • For capital — IRR positioning, DSCR covenant tracking, and NOI scenario modeling, in the language ownership decides in
  • For both — a decision and the plan to act on it, not a report that changes nothing
Capabilities
What I Do
I live at the intersection most people only theorize about — operations, finance, and intelligence. My niche is bridging all three: translating what happens on the floor into the financial and analytical clarity that drives decisions.
For Capital Partners
FP&A & Capital Partner Reporting
Financial narratives, M&A proformas, and reporting that give ownership, lenders, and equity partners the clarity to make confident capital decisions.
Asset Management
IRR positioning, DSCR covenant tracking, and NOI trajectory and scenario modeling across a multi-portfolio book.
Business Intelligence Architecture
Enterprise dashboards and KPI systems that drive accountability from the community floor to the C-suite.
For Operators
Decision Systems & Action Planning
I run the full analytical stack — sales, financials, GL, labor — then overlay recommended action plans across short, mid, and long-term horizons. The output isn't a report. It's a decision and a sequence to execute it.
Operations & Change Management
Driving adoption, not installation. Turning new systems, AI, and reporting into behavior change that sticks — because the gap is rarely the technology, it's whether the organization actually changes how it decides.
Practitioner Thought Leadership — Advancing business intelligence and decision-making practice in senior living through real, in-the-arena experience.
Toolset: Power BI · DAX · SQL · M-code / Power Query · Yardi · enterprise data integration
Impact
The Work, Measured.
83%
Reporting Cycle Reduction
Weekly reporting time dropped from 12 hours to under two through systems redesign.
500+
Hours Reclaimed Annually
Recovered through automation and intelligent systems design across the portfolio.
39x
ROI on BI Infrastructure
28x–39x return on the business intelligence infrastructure investment.
$400M+
Portfolio Unified
33 communities consolidated into investor-ready reporting across a single analytical framework.
M&A proformas, sensitivity models, and capital partner narratives built into decisions ownership actually made — not reports filed and forgotten.
Insights
Practitioner-Level Thinking
Not theory — what works, what doesn't, and where the industry's real gaps live. Writing and commentary grounded in what I actually build: business intelligence, capital partner reporting, operations, and change management in senior living.
Operational Complexity → Financial Clarity
How to translate what happens on the floor into the reporting language that ownership and capital partners actually trust.
The Capital Partner Reporting Gap
Why most operator-generated reports fail at the ownership level — and what investor-grade reporting actually requires.
Lasting Adoption for AI & Technology
The gap is rarely the technology. It's whether the organization actually changes how it decides — and how to close that gap deliberately.
Bridging Operators, Finance & BI
What it takes to build systems that operators trust, finance validates, and ownership acts on — simultaneously.
Speaking
I Share What I Build
On stages, on panels, and on podcasts — not as theory, but as a practitioner who has built these systems in the field. Speaking is one of several ways I move ideas through the industry.
1
AgeTech Connect — 2026
Panelist: "Beyond Go-Live: Creating Lasting Adoption for AI & Technology Initiatives"
2
Operator & Ownership Sessions
Regular presenter to operators, ownership groups, and leadership teams across the senior living industry.
3
Recurring Topics
Turning data into decisions · Closing the capital partner reporting gap · Lasting AI adoption · Bridging operators, finance, and BI
Connect
Let's Connect
Open to board and capital partner dialogue, media, and speaking engagements. If the conversation is about turning operational complexity into financial clarity — I'm interested.
Capital & Board Dialogue
Ownership groups, lenders, and equity partners navigating decisions at the portfolio level.
Speaking & Panels
Conferences, leadership sessions, and panels where practitioner experience adds depth to the conversation.
Media & Podcasts
Interviews and guest appearances, including the finance and BI side of senior living operations.
Lead with Courage. Execute with Excellence. Deliver Legendary.

© 2026 Mark J. Pulaski. All rights reserved.